As ABC News published, the assault on the US Capitol building was a long time in the making. Roger Stone – Trump’s pardoned PR man – started a ‘Stop the Steal’ campaign on the web as far back as 2016, collecting 2.5 million followers at one point. Research has shown that repeated lies are believed the more they are repeated. After heavy promotion by Trump and his enablers, this slogan, ‘Stop the Steal’ became the mob’s raison d’être and rallying cry.

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